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IMPORTANT - SPECIAL NEWS BULLETIN
– MOBIL 1 Products on Allocation –
SPECIAL NEWS BULLETIN - IMPORTANT
According to the October 15 edition of Jobbers World Online News Brief, selected
ExxonMobil synthetic products have been put on allocation effective October 1,
2008. The announcement explained, “ExxonMobil marketers (and
direct served customers) were advised that allocation of Mobil 1 lubricants will
take effect October 1 as a result of Hurricane Ike causing significant
disruptions to supply lines to ExxonMobil Chemical’s (EMC) Beaumont, TX plant.”
They went on to state, “According to marketers, the allocation is expected to
last several months and impact availability of most Mobil 1 lubricants.
Allocations are said to range from 15% to 100% based on lubricant type and
package.” The article also implied that if you went to a local store and
looked at the retail shelves at lunch time today, you might find the lubricant
section slightly less stocked than normal already.
This announcement will most likely result in a great deal of existing Mobil 1
lubricant customers searching for replacement products to use due to the pending
availability issues. All AMSOIL Dealers will need to be prepared to
address this potential for increased demand. While AMSOIL INC is confident
that we have secured enough raw material supplies to support our normal sales
patterns plus growth, we want to insure that a massive increase in demand does
not cause raw material and product shortages for you and your existing AMSOIL
customers later this calendar year.
To
make sure your current customers have enough supply, inform them of the
potential impact this allocation could have on them and potentially on the
demand for AMSOIL products. Insure they are sufficiently stocked up as
early as possible. Then, as new customers approach you looking for
something to replace their Mobil 1 synthetic motor oil, direct those new
customers toward our AMSOIL
XL line of motor oils
as replacement. Why XL? Because those customers were already using a
synthetic oil with no extended drain intervals, so the XL product is more in
line with what they were using, and because the XL line of motor oils is our
most cost competitive motor oil. And finally, and even more
importantly, we do not have supply issues for the ingredients of this
formulation that would limit our ability to provide as much oil as you could
possibly sell.
For those customers who were using the Mobil 1 Extended Performance motor oils
that allow up to a 15,000 mile drain interval, conversion to our
ASM,
ASL
and
ATM
product line is the appropriate direction. We have enough inventory to
meet short term demand for some growth, although extreme growth would also put
AMSOIL into an allocation situation later this calendar year as well.
Should this occur, it is our policy to take care of existing customers first
before accepting new customers. Again, the XL line of products would be the
back-up and available in larger quantities to fill the void if necessary.
AMSOIL DEALERS, there will never be a greater opportunity to gain market share
from a competitor than you will have for the remainder of this year. We
are counting on you to hit the pavement, notify current customers of the
allocation and pending implications, and gather all of the new customers you
possibly can. There is always a silver lining to any situation, and we
have just been provided with one. Now is the time to act.
I worked the AMSOIL Race booth March 27
-
29, 2009 as the AMSOIL Representative at
the
DOUBLIN GAP MX PARK
- Lorretta Lynn
Qualifier and Regular Race
Weekend in Shippensburg, PA..
I will be working the AMSOIL Race booth April 18-19, 2009 as the AMSOIL
Representative at the
Moto-X 338 - Lorretta
Lynn Qualifier and Regular Race
Weekend in Southwick, MA..
I will also be working the AMSOIL Race booth
April 24-26, 2009
as the AMSOIL Representative
at the Township
Raceway Park
- Lorretta
Lynn Qualifier and Regular Race
Weekend
in Englishtown, NJ..
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